MASSterlist is an online news and job portal for Massachusetts audience. It provides news related to Massachusetts’ political world and information on latest job openings in government and public policy organizations. MASSterlist client wanted our team to drive subscriptions for its online news and job portal through SEO and SMO strategy. In order to meet our goals, we developed an online outreach and content strategy to target our selected keywords and get backlinks from the most authoritative websites. Within few days of implementing our strategy, we saw increment in site traffic and improvement in social following.
