Raft.ba is a whitewater rafting and adventure company. They have taken many people down the wild river aboard rafts, kayaks, paddle-boards and more. They wanted us to improve overall site architecture and navigation to enable easier browsing and a more frictionless experience. The immediate focus was on improving their website conversion. Together we came up with a stronger overall experience in presenting and exploring products, which centralized the trips and made the site more engaging and simpler to navigate.