Smokeys Chem Site is a highly trusted supplier of research chemicals, blotters, branded powders, and lab equipment for many years. They supply research chemicals for research purposes to academic and educational institutions, scientists, medical and forensic laboratories. When Smokeys Chem Site approached the Source Soft team, they were in need of comprehensive SEO and SMO strategy. We developed an omni-channel approach to improve traffic quality, increase organic traffic, CTR and conversions. We were able to increase quality traffic to the site by 400% and our 80% selected keywords were ranking on top pages of search engines.